The Client
e360 is an online magazine covering global environmental issues — not from a single vantage point, but from many. Scientists, journalists, academics, policymakers, environmentalists, business leaders: the publication was designed from the start to hold a genuine range of perspectives on some of the most consequential questions of our time. Opinion, analysis, reporting, debate, and a daily digest of major environmental news, all under one roof.

The Challenge
A publication with that breadth of contributors and content types needs an editorial infrastructure that can keep up with it. Academics write differently than journalists. Policy analysis reads differently than reported features. A daily news digest runs on a different clock than a long-form essay. The site had to serve all of it without flattening it.

Our Approach
RubyStudio powered e360 with SmallBlock CMS, providing the technical foundation for a publication that needed to be both editorially flexible and reliably maintained. Betsy Vardell participated in the design process during development — one of several voices in a collaborative effort that shaped the site's eventual direction.

The Outcome
e360 launched as a serious publication and has remained one. Backed by the credibility of Yale and built for the long haul, it continues to publish original work on the environmental issues that don't go away — because the platform beneath it was built not to either.