Before every consulting firm's website looked like every other consulting firm's website, there was room to experiment. Betsy Vardell and William Drenttel took that room and ran with it — building a site for Booz Allen Hamilton that was bright, unconventional in its navigation, and anchored, improbably and memorably, by a neon green circle. It stands now as a artifact of a more adventurous internet, and we remain fond of it.